The figure shows the demand curve for Nike shoes (D) , and Nike's marginal revenue curve (MR) , marginal cost curve (MC) , and average total cost curve (ATC) .
-In the figure above, Nike's economic profit is
Definitions:
Useful Life
The estimated period over which a fixed asset is expected to be useful for the purpose it was acquired by a company.
Net Present Values
A method used in capital budgeting to evaluate the profitability of an investment, calculated by subtracting the initial investment from the present value of future cash flows.
Present Value
The contemporary value of future financial inflows or a lump sum, adjusted for a particular rate of return.
Compound Interest
Interest calculated on the initial principal of a deposit or loan, as well as on the accumulated interest of previous periods.
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