A Textbook Publisher Is in Monopolistic Competition

question 95

Multiple Choice

A textbook publisher is in monopolistic competition. If the firm spends nothing on advertising, it can sell no books at $100 a book, but for each $10 cut in price, the quantity of books it can sell increases by 20 books a day. The firm's total fixed cost is $2,400 a day. Its average variable cost and marginal cost is a constant $20 per book. If the firm spends $1,200 a day on advertising, it can increase the quantity of books sold at each price by 50 percent. Compared to the situation if it does not advertise, if the firm advertises, its economic profit

• A) increases by $400.
• B) decreases by $400.
• C) doubles.
• D) is the same as with no advertising.

---

Definitions:

Bad Debt

Financial losses attributed to customers' failure to pay for goods or services provided on credit.

Accounts Receivable Tracking

The process of monitoring and managing the amounts owed to a business by its customers for goods or services provided on credit.

Aging Report

A summary of a company’s accounts receivables that are outstanding, categorized by the length of time an invoice has been unpaid.

On Time

The occurrence of an event at the scheduled or expected time without delay.