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In a prisoner's dilemma game, each person will pick
Customers' Needs
Refers to the requirements and desires of consumers that a company aims to fulfill with its products or services.
Buying Center
A group of individuals within an organization who are responsible for making purchase decisions, often involving members from different departments to ensure diverse perspectives.
Purchase Decision
The cognitive process leading a consumer to select a product or service among alternatives, based on various factors including need, desire, and affordability.
Consumer Decision-making
The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision; a crucial aspect of marketing and sales strategies.
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