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There is a growing market for buying and selling information about the online behavior of consumers. Most people use one of only a small number of search engines (such as Google, Bing, or Yahoo!) when surfing the net. It has been hard for new search engines to gain any market share. Based only on this information, the market for search is best considered as
Depreciation Expense
The allocated amount of the cost of an asset expensed each period over its useful life, reflecting wear and tear or obsolescence.
Rent Expense
Rent Expense is the cost incurred by a company or individual for the use of a property or equipment.
Capital Lease
A lease agreement that is classified as a purchase of an asset for accounting purposes, as it meets specific criteria set out in accounting standards.
Incremental Borrowing Rate
The incremental borrowing rate is the interest rate a lessee would have to pay to borrow funds on a secured basis over a similar term, in a similar currency, to purchase or lease a similar asset.
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