Exhibit 7.1 The Following Questions Are Based on the Problem Below

question 49

Multiple Choice

Exhibit 7.1
The following questions are based on the problem below.
A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.
-Refer to Exhibit 7.1. Which cells are the variable cells in this model?

• A) $B$6:$C$6, $B$7:$E$8
• B) $B$6:$C$6
• C) $B$9:$E$9
• D) $B$6:$E$8

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Definitions:

Results-Oriented

A focus on achieving specific goals and outcomes, emphasizing performance and accomplishment of targets.

Utilitarian View

An ethical perspective that evaluates actions based on the greatest good for the greatest number of people, emphasizing outcomes and consequences.

Ethical Behaviour

Conduct that aligns with recognized moral principles or standards, indicating integrity and fairness in personal and professional actions.

Individualism View

A perspective that emphasizes the importance and value of individual rights, freedoms, and responsibilities over the collective group.