Exhibit 11.18 The Following Questions Use the Data Below

question 61

Essay

Exhibit 11.18
The following questions use the data below.
A store wants to predict quarterly sales. The owner has collected 3 years of sales data and wants your help in analyzing the data using the multiplicative seasonal method.
-Refer to Exhibit 11.18. What is the forecast for time period 13?

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Definitions:

Stimulus Discrimination

The tendency to stop making a generalized response to a stimulus that is similar to the original conditioned stimulus because the similar stimulus is never paired with the unconditioned stimulus.

Extinction

Extinction refers to the process in conditioning where the occurrence of a conditioned response decreases or disappears when the conditioned stimulus is repeatedly presented without the unconditioned stimulus.

Acquisition

The process of learning or obtaining new information or skills.

Spontaneous Recovery

Refers to the sudden reappearance of a previously extinguished response in the absence of further conditioning.