Exhibit 11.21
The following questions use the data below.
A store wants to predict quarterly sales. The owner has collected 3 years of sales data and wants your help in analyzing the data. He wants to use Winter's method to forecast sales. 
-Refer to Exhibit 11.21. What formulas should go in cells E3:H16?
Definitions:
Search Pathway
The process or journey a user takes to locate information, often related to web navigation or information retrieval strategies.
Online Platform
An online platform is a digital space that facilitates various interactions, such as selling, sharing, learning, or communicating, among its users over the internet.
Idea Generation Process
The systematic approach to brainstorming, exploring, and filtering new concepts or solutions.
Impractical Ideas
Concepts or proposals that are unrealistic, infeasible, or inefficient in their application or execution.
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