George Stacked Some Old Tires at the End of His

question 57

Multiple Choice

George stacked some old tires at the end of his driveway with a red sign,"Free tires.Some good tread left." The tires remained there for months,without anyone buying them.He replaced the red sign with a black sign,"Last set of original Model QZ tires - Available for only $100 through month end.Knock on first green door on the right for details or leave your telephone number." The next morning,the tires had been stolen.George had inadvertently used the social influence weapon of:

• A)liking.
• B)scarcity.
• C)anonymity.
• D)reciprocity.
• E)appeals to authority.

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Definitions:

Advertising Budget

The amount of money allocated by a business for activities related to the promotion and advertising of its products or services.

Monthly Sales

The total revenue generated from sales operations within a specific month.

Sales Commissions

A portion of the sale price paid to salespersons as a reward for their sales efforts, typically a percentage of the sales they generate.

Monthly Sales

The total revenue generated from the sale of goods or services by a company within a month.