Lucy Receives a Call from a Cell Phone Marketer

question 49

Multiple Choice

Lucy receives a call from a cell phone marketer.The marketer starts with,"Don't you want to switch to Smart Networks? Your friends Tracy and Cindy did.They both said you would be interested in our options." Which social influence weapon was the marketer attempting to use on Lucy?

• A)Pressure
• B)Reciprocity
• C)Appeal to authority
• D)Social proof
• E)Scarcity

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Definitions:

Code Noir

A decree originally passed by King Louis XIV of France in 1685, regulating the lives of slaves in French colonies, including provisions for their treatment and rights.

Queen Ann's War

A conflict between France and England from 1702 to 1713 that was fought in North America, part of the larger War of the Spanish Succession.

Diffusion

The process by which a cultural element is transmitted from one group or individual to another over time and space.

European Goods

Products and items produced in Europe, often traded to other parts of the world throughout history, significantly impacting global trade networks and indigenous cultures.