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You have just started on your new,high-profile job in Seattle.You landed the job mostly because of your expertise in a niche area of technology.Soon after joining,your boss gives you the responsibility of undertaking a project in your area of expertise.You start enthusiastically,but soon realize that the project will require substantial help and inputs from many of your new co-workers and their bosses.Your problem is that you do not know anyone in your workplace and you do not have any authority over the colleagues whose help you need.Which French and Raven's power bases will you be able to use? How do you plan to use them?
Price Discrimination
The approach of marketing identical products to various customers at various prices, determined by their readiness to pay.
Network Externalities
The effect that an additional user of a good or service has on the value of that product to others.
Value Of The Good
The importance, worth, or usefulness of a good to consumers, often reflected in the price they are willing to pay.
Consumer Surplus
The contrast in the overall payment consumers have the willingness and fiscal capability to make for a good or service, compared to the payment they actually make.
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