Why Do Managers Use Multiple Sources of Data for Performance

question 75

Multiple Choice

Why do managers use multiple sources of data for performance evaluation?

• A)To save time.
• B)To satisfy legal requirements.
• C)To save money.
• D)To cross-train employees.
• E)To confirm or disconfirm their observations.

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Definitions:

Tracking Studies

Research activities designed to monitor changes in variables or trends over time, often used in marketing to follow consumer behavior.

Demographic Analysis

The study of a population based on factors such as age, race, gender, income level, and employment, primarily for purposes of marketing, policy-making, and research.

Portfolio Analysis

A technique used by businesses to assess the set of products or services they offer, examining their performance and profitability to make strategic decisions.

Alliteration

The repetition of the same initial consonant sounds in a sequence of words, used for emphasis or artistic effect.