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You Are a Student of an Organizational Behavior (OB)course

question 16

Essay

You are a student of an organizational behavior (OB)course.You are not entirely convinced that the course content you are being taught is relevant to the real world and would like to see a revision of it.Perform a stakeholder analysis for this issue.


Definitions:

Experiential Purchasing

Buying practices focused on creating memorable and meaningful experiences rather than acquiring physical goods.

Product Positioning

The process of marketing a product in a way that differentiates it from competitors in the minds of consumers.

Window Shoppers

Individuals who browse goods in stores without the intention of making a purchase.

Sensory Adaptation

Sensory adaptation is the process by which sensory receptors become less sensitive to constant stimuli over time.

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