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According to resource mobilization theory, which of the following statements is true of a social movement?
Expertise
How much a source knows.
Trustworthiness
Whether a source will honestly tell you what he or she knows.
Halo Effect
The assumption that because people have one desirable trait (e.g., attractiveness), they also possess many other desirable traits (e.g., intelligence).
Fear-based Messaging
A strategy that uses scare tactics or the threat of negative consequences to influence behavior or attitudes.
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