What Focuses on Keeping Vendors Satisfied by Managing Alliance Partner

question 45

Multiple Choice

What focuses on keeping vendors satisfied by managing alliance partner and reseller relationships that provide customers with the optimal sales channel?

• A) Supplier relationship management
• B) Partner relationship management
• C) Employee relationship management
• D) None of these

---

Definitions:

Multivariable Account Segmentation

A marketing strategy that divides a company’s customer base into segments based on multiple attributes for targeted outreach.

Time Management Skills

Time management skills involve effectively organizing and planning how to divide one's time between specific activities to increase efficiency and productivity.

Undifferentiated Selling Approach

A marketing strategy ignoring segment differences and appealing to the market as a whole, focusing on what is common in the needs of consumers.

Territorial Evaluation

The assessment of sales territories to ensure optimal performance and alignment with strategic sales goals.