Which of the Following Was One of the First CRM

question 32

Multiple Choice

Which of the following was one of the first CRM components built to address the issues that sales representatives were struggling with the overwhelming amount of customer account information they were required to maintain and track?

• A) Sales management system
• B) Contact management system
• C) Opportunity management system
• D) Sales force automation system

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Definitions:

Content Analysis Coding Scheme

A systematic framework for interpreting and categorizing textual information in research, often used to analyze communication patterns.

Defensible

Something that can be supported or justified by evidence or reasoning, often used in the context of arguments or conclusions.

KWIC

Key word in context. This content analysis term refers to the display of a word and the words surrounding it.

Key Words

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