RFM Stands for Regency, Frequency, and Monetary

question 18

True/False

RFM stands for Regency, Frequency, and Monetary.

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Definitions:

Type II Error

The incorrect failure to reject a false null hypothesis, also known as a "false negative."

Inverse Relationship

A relationship between two variables where an increase in one variable leads to a decrease in the other, and vice versa.

Accepting

In statistical hypothesis testing, referring to the decision not to reject the null hypothesis based on the evidence provided by the test results.

Failing to Reject

In hypothesis testing, it is the scenario where there isn’t enough evidence to reject the null hypothesis.