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The Current Impetus to Innovate Comes from the Need to Cut

question 13

Short Answer

The current impetus to innovate comes from the need to cut costs, while still creating a(n) ___________________.


Definitions:

Communication Capabilities

Describes the potential for a business or device to effectively transmit and receive information or data.

Marketer-To-Consumer

This term refers to marketing activities directed from businesses or marketers directly to the end consumers, bypassing any intermediaries.

Consumer-To-Marketer

A communication flow direction where consumers provide feedback or information directly to companies or marketers.

Electronic Dialog

A digital conversation or exchange of information through electronic means, such as email or messaging apps.

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