What Is Information Richness

question 22

Multiple Choice

What is information richness?

• A) A global public network of computer networks that pass information from one to another using common computer protocols
• B) Refers to the depth and breadth of information transferred between customers and businesses
• C) Refers to the number of people a business can communicate with, on a global basis
• D) Occurs when those with access to technology have great advantages over those without access to technology

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Definitions:

Marketing Concept Era

A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.

Customer Relationship Era

A period in marketing where focus shifts to building long-term relationships with customers, emphasizing satisfaction and engagement over singular transactions.

Marketing Concept

A philosophy suggesting that achieving organizational goals depends on knowing the needs and wants of target markets and delivering desired satisfactions.

Market Orientation

A business approach that prioritizes identifying and meeting the needs and desires of customers through product innovation and customer satisfaction.