___________ Customer Loyalty Is an E-Business Benefit

question 28

Short Answer

___________ customer loyalty is an e-business benefit.

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Definitions:

Integrated Selling

A comprehensive sales approach that utilizes various channels and strategies in a cohesive manner to enhance customer experience.

Personal Selling Process

A direct method of selling in which a salesperson uses skills and techniques to build personal relationships with potential customers.

Approach Stage

The phase in the sales process where initial contact is made with potential customers.

Preapproach

The planning and preparation process before direct contact with a potential customer, including gathering information and setting objectives for the sales call or meeting.