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What is data mining?
Internal Locus of Control
The belief that one's own actions and behaviors are major determinants of life events and outcomes, rather than external forces or chance.
External Locus of Control
The belief that one's successes or failures result from external forces beyond personal control.
Performance Risk
The risk that a product or service will not perform to satisfactory standards, potentially leading to customer dissatisfaction or financial loss.
Reference Group
refers to a group that individuals compare themselves to for self-evaluation, which influences their beliefs, behaviors, and attitudes.
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