Which of the Following Statements Is True

question 117

Multiple Choice

Which of the following statements is true?

• A) IS equals business success
• B) IS equals business innovation
• C) IS represents business success and innovation
• D) IS enables business success and innovation

---

Definitions:

Marketing Research

The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.

Marketers

Professionals who are involved in the process of promoting, selling, and distributing a product or service.

Suppliers

Businesses or individuals that provide goods or services to other companies or end consumers.

Purchase Decision-Making

The process through which consumers or organizations decide whether or not to buy a product or service, considering various factors and influences.