______ in the Porter's Five Forces Model Is High When

question 67

Multiple Choice

______ in the Porter's Five Forces Model is high when buyers have many choices of whom to buy from and low when their choices are few.

• A) Buyer power
• B) Supplier power
• C) Threat of new entrants
• D) Rivalry among existing competitors

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Definitions:

Brand Equity

The value the firm derives from consumers’ positive perception of its products.

Brand Loyalty

The commitment of consumers to repeatedly purchase a specific brand's products or services, often reflected in their reluctance to switch to competitors.

Brand Image

The unique set of associations target customers or stakeholders make with a brand.

Brand Recall

The ability of consumers to remember a brand spontaneously without being exposed to any prompts.