Examlex
____________ is "actionable information," which is used for decision making.
Purchase Decision
The process by which a consumer decides whether to buy a product, influenced by factors like price, quality, and brand.
Need Awareness
The process of recognizing and understanding a customer's needs or problems that a product or service can solve.
FAB Selling Technique
A method focusing on the Features, Advantages, and Benefits of a product or service, highlighting its value to the customer.
Sales Presentation
A structured dialogue or demonstration aimed at persuading a potential buyer to purchase a product or service.
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