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Transnational Firm
A multinational company that operates across borders, managing operations in more than one country through a global approach that integrates local responsiveness with global integration.
Multidomestic Marketing Strategy
A marketing approach that involves adapting marketing strategies and messages to fit the cultural and consumer needs of different national markets.
Brand Names
The names given to a product or service by companies to differentiate them from competitors.
Advertising Programs
Structured campaigns that combine various media and messaging strategies to promote products, services, or brands.
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