Jim and Ryan Work as Researchers at Palmer Corp

question 8

Multiple Choice

Jim and Ryan work as researchers at Palmer Corp., a retail firm.Currently, they are discussing whether they should use field observation to assess the public image of a newly launched product.Jim states that field observation would be the best method to assess the market.However, Ryan disagrees.Which of the following statements, if true, is likely to support Ryan's argument?

• A) Researchers at Palmer Corp.have found that field research is a more flexible method than other research methods.
• B) Most researchers at Palmer Corp.are trained and qualified to conduct field observation across different market segments efficiently.
• C) In the past, Jim has gathered reliable and accurate market data with the use of field observation.
• D) Studies have shown that field research disrupts the natural setting because the researcher's presence influences the people being studied.

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Definitions:

American Sign Language (ASL)

A complete, natural language that serves as the predominant sign language of Deaf communities in the United States and most of Anglophone Canada.

Washoe

A female chimpanzee who was the first non-human to learn to communicate using American Sign Language.

Chimp

A short form for chimpanzee, a species of great ape known for its intelligence and social behavior.

Sign

A symbol, object, or signal that conveys information or represents an idea, often used in communication.