Examlex
The marginal rate of return can be defined as:
Zone of Tolerance
The range within which customers are willing to accept variations in service delivery or product quality.
Quality Gap
Quality Gap is the difference between customer expectations for service quality and their perceptions of the actual service received.
Instrumental Support
Practical or material assistance provided to someone in need, such as financial help or resources.
Delivery Gap
The discrepancy between a company's service quality specifications and the actual service delivered to customers.
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