Which of the Following Is a Micro-Level Factor That Affects

question 47

Multiple Choice

Which of the following is a micro-level factor that affects love?

• A) the impersonality of mass society
• B) personality
• C) culture's emphasis on individualism
• D) demographic variables

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Definitions:

Selective Exposure

The tendency of individuals to preferentially seek out and pay attention to information that conforms to their pre-existing beliefs and values, while avoiding contradicting information.

Federal Trade Commission

An independent agency of the United States government, established to promote consumer protection and eliminate and prevent anticompetitive business practices.

Selective Retention

The process by which individuals remember information that is consistent with their beliefs and attitudes, while forgetting or ignoring contradictory information.

Point-Of-Purchase Displays

In-store advertising or marketing materials positioned at retail checkout areas or other point-of-sale locations to encourage impulse purchases or inform customers about products.