Haruo Conducts Some Preliminary Audience Analysis and Finds That Seniors

question 2

Multiple Choice

Haruo conducts some preliminary audience analysis and finds that seniors at retirement communities know very little about the Internet,which is crucial to selling his product.Since he wants to convince them to subscribe to a social media website that they and their families can easily use to interact,Haruo will likely need to adjust his sales presentation to

• A) involve them in his presentation.
• B) eliminate bulleted and numbered lists from his slides.
• C) use only emotional appeals in his presentation.
• D) include multiple anecdotal stories that highlight his company.
• E) spend more presentation time informing the audience.

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Definitions:

Sustainable Marketing

The process of creating, communicating, and delivering value to customers in a way that recognizes and incorporates the concept of sustainability.

Sustainable Practices

Approaches and methods that meet current needs without compromising the ability of future generations to meet their own needs, often with specific concern for environmental stewardship.

Cut Costs

A strategy designed to reduce expenses in order to improve financial performance.

Sustainability Goals

Targets set by an organization or government to achieve better environmental, social, and economic outcomes as part of a sustainability strategy.