The Preview of a Presentation Should Generally Include A(n)

question 37

Multiple Choice

The preview of a presentation should generally include a(n)

• A) example of the PREP method.
• B) personalized case study.
• C) attention-getter.
• D) recap of the message.
• E) call to action.

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Definitions:

Concept Test

A procedure in which marketing professionals ask consumers for their reactions to verbal descriptions and rough visual models of a potential product.

Idea Screening

The stage of new-product development in which the firm evaluates ideas to determine their fit within the new-product strategy.

Product Development

Product development is the complete process of bringing a new product or service to market, from idea conception, through design and manufacturing, to the final release and marketing.

New-Product Strategy Development

The stage of new-product development in which the company determines the direction it will take when it develops a new product.