Using Positive Wording in Persuasive Messages Helps Your Audience Focus

question 21

True/False

Using positive wording in persuasive messages helps your audience focus on the benefits rather than the drawbacks of what you are trying to promote.

---

Definitions:

Return on Net Assets

A financial metric that measures how effectively a company is utilizing its net assets to generate profit.

Producer Price Index

An index measuring the average change over time in the selling prices received by domestic producers for their output.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenue.

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit over the cost of investment.