Katie Is More Likely to Buy a Product If She

question 47

Multiple Choice

Katie is more likely to buy a product if she hears that it sells out quickly.Her behavior illustrates the psychological principle known as

• A) authority.
• B) scarcity.
• C) social proof.
• D) liking.
• E) consistency.

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Definitions:

Peak Communication

Refers to the highest level of effectiveness in the exchange of information or ideas, characterized by clear, concise, and impactful interaction that enhances mutual understanding.

Dishonesty

The act of being untruthful or deceptive in intentions or actions.

Defenses

Psychological mechanisms a person uses unconsciously to protect themselves from anxiety-inducing thoughts or feelings.

True Thoughts

Genuine or authentic reflections, beliefs, or considerations held by an individual.