If Your Audience Is Emotionally Resistant to Your Solution,a Good

question 16

Multiple Choice

If your audience is emotionally resistant to your solution,a good practice is to

• A) provide the rationale before making the request.
• B) use the direct approach to help them warm up to your ideas.
• C) use statements that are vague and ambiguous.
• D) use the hyped-up language of mass advertising.
• E) make a request but avoid providing a rationale.

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Definitions:

Common Resources

Natural or man-made resources that are not owned by anyone, are available for use by more than one person, and can be depleted.

Public Good

A product that one individual can consume without reducing its availability to another individual and from which no one is excluded.

Lighthouse

A tall structure with a powerful light at the top, located near or on the shore, providing navigation guidance to maritime pilots at sea or on inland waterways.

Willingness To Pay

The maximum amount that a buyer will pay for a good.