The AIDA Model of Mass Sales Messages Is Aimed at Getting

question 12

Multiple Choice

The AIDA model of mass sales messages is aimed at getting customers to think

• A) "I've seen this product or service before."
• B) "What is the benefit of this product of service?"
• C) "This business wants my money."
• D) "I want this product or service."
• E) "Famous people use this product or service."

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Definitions:

Resilience

The ability to withstand pressure and emerge stronger because of an experience.

Personal Effectiveness

The capability to bring about or achieve desired results through one's actions or efforts in personal or professional lives.

Codependent

Relating to a behavioral condition where an individual excessively relies on others for approval and a sense of identity.

Compassion

A deep awareness of and sympathy for another's suffering, coupled with the desire to alleviate it.