If Your Audience Is Emotionally Resistant to Your Solution,a Good

question 16

Multiple Choice

If your audience is emotionally resistant to your solution,a good practice is to

• A) provide the rationale before making the request.
• B) use the direct approach to help them warm up to your ideas.
• C) use statements that are vague and ambiguous.
• D) use the hyped-up language of mass advertising.
• E) make a request but avoid providing a rationale.

Grasp the overall goal and importance of the technology adoption cycle in marketing and product development.

Learn strategies for successfully crossing the "chasm" in the technology adoption life cycle.

Distinguish between consumers and customers and their roles in the purchasing process.

Identify the placement of the "chasm" in the technology adoption life cycle and its implications for marketing strategy.

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Definitions:

Tokenism

The practice of making only a perfunctory or symbolic effort to be inclusive to members of minority groups, especially by recruiting a small number of people from underrepresented groups in order to give the appearance of equality within a workforce.

Equity

The concept of fairness and justice within the context of society, often related to issues of wealth, opportunities, and rights.

Intersectionality

A framework for understanding how aspects of a person's social and political identities combine to create different modes of discrimination and privilege.

Fluidity

The quality or state of being able to change or move easily; in social contexts, it often refers to the flexibility of identity, roles, or preferences.