The AIDA Model of Mass Sales Messages Is Aimed at Getting

question 12

Multiple Choice

The AIDA model of mass sales messages is aimed at getting customers to think

• A) "I've seen this product or service before."
• B) "What is the benefit of this product of service?"
• C) "This business wants my money."
• D) "I want this product or service."
• E) "Famous people use this product or service."

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Definitions:

ODDI Process Model

Refers to a specific framework or model, but without more context, cannot offer a precise definition.

Decision-making

The procedure of choosing by pinpointing a decision, collecting information, and evaluating different solutions.

Abilene

A paradox in decision-making in which a group makes a collective decision that is counter to the preferences of many or all of its members due to a failure in communication or assumption of consensus.

Un-air-conditioned Car

A vehicle lacking a system to cool and dehumidify the air inside, potentially leading to discomfort in warm weather conditions.