Examlex
Business professionals who fail to do audience analysis for routine messages lose credibility.
ANOVA
Stands for Analysis of Variance, a statistical method used to test differences between two or more means.
Dependent Variables
Variables in an experiment that are expected to change as a result of manipulations to the independent variable.
Independent Variables
Variables that are manipulated or selected by the researcher to determine their effect on the dependent variable.
MANOVA
Multivariate Analysis of Variance, a statistical test that assesses for differences in multiple dependent variables across one or more factor levels.
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