An Internal Company Blog with Comment Features Is a Good

question 73

Multiple Choice

An internal company blog with comment features is a good way for managers to increase

• A) transparency.
• B) productivity.
• C) profits.
• D) sales.
• E) employment.

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Definitions:

Relational Sources

Information about a product or service that comes from personal relationships, such as friends or family.

Personal Sources

Individuals or personal contacts from whom one can obtain information, recommendations, or advice, especially relevant in purchase decisions or when seeking trustworthy data.

Consumer Value Perceptions

How consumers view the worth of a product or service in relation to its price, quality, and utility.

Alternative Evaluation

The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.