Examlex
Writers should typically use the active voice when they want to avoid blaming others or sounding bossy.
Consumers
Individuals or organizations that use or consume goods and services produced within an economy, often considered the final users in the distribution chain of goods and services.
Exposures
The number of times potential customers come into contact with a marketing message or advertisement.
Encodes
The process of converting data into a particular form, often for the purpose of security, storage, or transmission efficiency.
IMC Communication Process
An approach to achieving the objectives of a marketing campaign through the well-coordinated use of different promotional methods that are intended to reinforce each other.
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