People Reading a Business Message Are Most Likely to Be

question 23

Multiple Choice

People reading a business message are most likely to be confused by a sentence that

• A) uses action verbs rather than passive verbs.
• B) uses active voice rather than passive voice.
• C) has parallel structure.
• D) contains redundancies to drive home the point.
• E) does not mention the subject.

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Definitions:

Primary Data

Data collected to address specific research needs.

Current Research

The recently conducted studies or investigations in a particular field or subject.

Neuromarketing

The application of neuroscience to marketing, studying consumers' sensorimotor, cognitive, and affective response to marketing stimuli to better understand their behavior.

Brain Patterns

Refers to the recognizable, repeatable neural activity within the brain that can indicate specific mental states or processes.