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Discuss the role of character in establishing credibility.
Marginal Decision Rule
A principle stating that an action should be taken if, and only if, the marginal benefits are greater than or equal to the marginal costs.
MR
Short for Marginal Revenue, it refers to the extra revenue that an organization receives from selling one more unit of a good or service.
Maximizing Profit
The process a firm adopts to establish the optimal price and quantity for maximal profit.
Market Price
The current price at which a good or service can be bought or sold on the market.
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