What Does the "I" in the FAIR Test of Ethical

question 18

Multiple Choice

What does the "I" in the FAIR test of ethical business communication stand for?

• A) Intent of communicator
• B) Interest of audience
• C) Impacts on stakeholders
• D) Insight into motives
• E) Illustration of credibility

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Definitions:

Consumers

Individuals who purchase goods or services for personal use.

Obvious Exaggerations

Statements that stretch the truth in a clear and unmistakable manner, often used for emphasis or dramatic effect.

Vague Generalities

Statements or claims that are unspecific, lacking in detail, and broad, often intentionally so.

Puffery

Refers to exaggerated or boastful statements made by a seller about the quality or performance of a product, which are subjective and not legally binding.