The Scorecard Approach,in Which Operating Managers Can See That Their

question 59

Multiple Choice

The scorecard approach,in which operating managers can see that their efforts have helped to avoid or prevent problems,is one way to

• A)make public affairs truly relevant.
• B)help managers develop a sense of ownership of public affairs thinking.
• C)make it easy for the managers to use public affairs thinking.
• D)show how public affairs makes a difference.

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Definitions:

Motivational Distortion

A cognitive bias causing individuals to see what they wish to see or to hear what they wish to hear, often driven by their desires or fears.

Working Self-Concept

The part of an individual's self-knowledge that is currently active and influencing their thoughts, feelings, and actions at any given time.

Self-Defensiveness

A psychological reaction characterized by the attempt to protect oneself from perceived threats or criticism.

Communication Apprehension

The anxiety caused by having to talk with others.