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Utilize the Knowledge You Have Gained to Respond to the Following

question 55

Essay

Utilize the knowledge you have gained to respond to the following essay questions.Your answers should state your position and use logical arguments and content from this and other chapters in the textbook to support it.
Do you think PepsiCo's progressive plan for the future will satisfy both goals of being socially responsible and making money.


Definitions:

Guerilla Marketing Strategies

Innovative, unconventional, and low-cost marketing tactics aimed at obtaining maximum exposure for a product or brand.

Data-Driven Decision Making

The practice of basing decisions on the analysis of data rather than purely on intuition or observation.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

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