Advertising That Is Designed to Persuade on the Basis of Human

question 71

Multiple Choice

Advertising that is designed to persuade on the basis of human emotions and emotional needs rather than reason relies on

• A) puffery.
• B) concealed facts.
• C) ambiguous wording.
• D) psychological appeals.

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Definitions:

Net Income

The amount of earnings left over after all expenses and taxes have been deducted from total revenue.

Revenue

The total amount of money received by a company for goods sold or services provided during a certain time period.

Break-Even Point

The break-even point is the point at which total costs and total revenues are equal, meaning there is no net loss or gain.

Variable Costs

Costs that vary depending on the level of production or sales.