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In what ways are low-SES families different from high-SES families?
Marketing Audit
A comprehensive, systematic, and periodic evaluation of a company's marketing strategies, objectives, and activities.
Market Analysis
The process of examining the size, growth, and trends within a particular market or industry, including competitor and customer analysis.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, and about the past, present, and potential customers for a product or service.
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