When a Client Has a Mild Level of Anxiety,his or Her

question 4

Multiple Choice

When a client has a mild level of anxiety,his or her emotional response is:

• A)Relaxed and calm
• B)Energized
• C)Feeling overloaded
• D)Helplessness with loss of control

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Definitions:

Integrated Marketing Communications

A strategic approach to marketing that combines multiple communication methods—such as advertising, sales promotion, public relations—to provide clarity, consistency, and maximum communicative impact.

Consistent Message

A communication strategy that ensures all marketing materials and messages are uniform across different mediums and channels.

Integrated Marketing Communications

A strategic approach that aims to ensure consistency of message and the complementary use of media to reinforce the customer's perception of a brand or product.