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A project that results in "doing the wrong things well" has ignored the:
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Breakeven Point
The point at which total costs and total revenue are equal, meaning there is no net loss or gain.
Sales Growth
An increase in the amount of products or services sold by a company over a specific period, indicating the company's performance improvement.
Consumer Price
The price at which a product or service is sold to the end consumer.
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