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The study group that Philip had formed in his first MBA class had gotten him through his management science course;of that there could be no question.Now as he neared the end of his MBA he reflected on how team members had chosen courses together each semester,keeping the study group intact and keeping themselves one step ahead of their classmates.His MBA project team had:
Bait and Switch Advertising
A deceptive marketing practice where customers are lured by an advertisement for a product at a low price, only to be steered towards a more expensive item.
Conversational Style
A method of communication that is informal and natural, mimicking everyday spoken conversation.
Promotional Messages
Communications designed to inform, persuade, or remind consumers about a product, service, or brand.
Selling Feature
A distinctive characteristic or benefit of a product or service that makes it appealing to potential buyers.
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