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Marketing Program
A comprehensive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve specific marketing objectives.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products. These often include product, price, place, and promotion.
Competitive Advantages
The conditions or factors that put a company or product at a favourable or superior position compared to its competitors.
Pricing Decisions
The process of determining the best price at which to offer a company's products or services to maximize profits.
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