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question 31

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Definitions:

Hero Content

High-quality, significant content created to be the focal point of a marketing campaign, designed to capture the target audience's attention.

Evergreen Content

Evergreen content is information or resources that remain relevant and useful over a long period of time without requiring frequent updates.

Editorial Calendar

A schedule used by publishers, bloggers, and marketers to plan out content production and publication across different media over a given period.

Ideation

The creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought.

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